How we helped The Muse generate more pipeline in the red ocean of HR recruitment
Boosting HR Sales with Social Selling: A Case Study on The Muse
Project overview
The Muse is a new york based career platform.
BONDR started working with them actually after a social selling post: a post of a famous company called Lavender brought us into contact with Todd Brengel (CRO at the Muse). After a few talks we started our collaboration in december 2023 with 2 profiles (Todds and CEO’s heather)
The results have been really positive.
Key KPI's
In just two months, BONDR managed two important LinkedIn profiles and achieved impressive results:
- Impressions: Grew by 71%, with about 1,500 views per post.
- Conversions: Led to 30 introductory meetings with potential clients.
- Engagement: Held a steady engagement rate of 2.07%.
- Network Expansion: Added 719 new connections and 1,307 followers.
Before BONDR:
The Muse’s LinkedIn efforts were okay but not strong enough to bring in enough leads. Heather and Todd tried their best but didn’t have enough time to keep up with their network or post regularly. This made it hard to build a strong community.
BONDR's Approach:
BONDR stepped in with a fresh and active strategy. They took care of all the content and made sure to engage with key people in the industry, helping expand the network. This let Todd and Heather focus on other tasks without losing touch with their LinkedIn community.
Conclusion:
Working with BONDR gave The Muse a new and effective way to use LinkedIn for business growth. Focusing on specific profiles and direct engagement paid off, showing just how powerful good social selling can be.
Thanks to BONDR!
We’re really thankful for BONDR’s hard work and the success it brought. Their approach changed how The Muse uses social media to meet new clients.
